According to Jason Jennings, author of the The ReInventors, 67% of CEO’s believe their current business model will only last another three years. A startling statistic that suggests that if you don’t innovate or re-invent – you may find someone else “eating your lunch”. An extreme example would be the company Blackberry, whose CEO at one time said in response to the question of when would they launch a color model – “who the hell wants to read their email in color”? It is surprising Blackberry is still around – but a far different company than the world-wide industry leader it once was. Instead, Blackberry could have taken a reinvention path. Given consideration to reinvention of its: values, mission, vision, strategy, tactics and it’s product and services. Think Starbucks. In the end, leadership is responsible for building a culture of change and growth. To keeping, growing and rewarding the right people in the organization. To finding, keeping and growing more customers. Rather than being forced to change, be ready to change when change makes sense. And don’t just reinvent for the sake of change – reinvent if it truly makes sense to do so. Build a culture of change and growth and strive to place a lot of small bets. Is your company making a lot of small bets on it’s journey for momentous improvement? Will it (and you) be around after another three years?
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